|Crystal Designs came to us to help create their entire brand. We are developing their logo, printed materials and web presence. Stay tuned for updates on this new project!|
Crystal Designs is an all new company. Showcasing the works of Floral Artist / Public Speaker / Writer, Crystal Trojek. We needed to develop branding that would showcase her multitude of talents and areas of expertise. To that end, we began with logo design in tandem with web development.
Project 1: Branding / Print / Stationery
Logo treatments are often the most misused and undervalued of a company. We took exrta time to develop something that is elegant that also showcases what Crystal does. The real challenge was to create something beautiful that works on multiple uses, but also quickly communicates what she does.
Project 2: Website
The website required time to step back and establish the end goals. Content development is key. A strong web presence, especially for a client who spends much of her year on the road travelling between shows and speaking engagements is an absolute must. The site must be an excellent way to see her schedule and receive updates. The site will launch in early April.